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EllenJ wrote:In addition (or perhaps as an extension) to all great information he provides here on BourbonEnthusiast, Mike Veach (BourbonV for y'all newbies) has been working (off and on, since he has a legitimate archivist job that requires most of his attention) for nearly three years now on an actual book, a bourbon history, to be published by the University Press of Kentucky. From time to time he sends me drafts of what he's adding. A few days ago I had the privelege of reading some of what he has to say about the repeal of Prohibition and the turmoil of re-inventing the entire beverage alcohol industry. Although Mike's overall focus is on bourbon, specifically Kentucky bourbon, what he expresses can be considered an appropriate microcosm for American distillers in Pennsylvania, Maryland, Illinois, and other states.
Mike brings up some really interesting points of view, many of which I understand and agree with completely. Some I disagree with, at least to the extent of my own knowledge. And there are quite a few that I feel raise some interesting questions that beg for more detail. I asked Mike if he would mind my bringing a few of these to the forum, in order to get discussions going and he graciously said that would be fine.
I hope these points are taken in the spirit in which I've written them. That is, as an attempt to provide conversational "sparks" to promote further participation -- and not just among us old regulars who already know Mike and everything there is know about bourbon history already. And who knows? Maybe Mike will pick up that spark from someone's response and add that viewpoint to his growing chapter.
EllenJ wrote:In addition (or perhaps as an extension) to all great information he provides here on BourbonEnthusiast, Mike Veach (BourbonV for y'all newbies) has been working (off and on, since he has a legitimate archivist job that requires most of his attention) for nearly three years now on an actual book, a bourbon history, to be published by the University Press of Kentucky. From time to time he sends me drafts of what he's adding. A few days ago I had the privelege of reading some of what he has to say about the repeal of Prohibition and the turmoil of re-inventing the entire beverage alcohol industry. Although Mike's overall focus is on bourbon, specifically Kentucky bourbon, what he expresses can be considered an appropriate microcosm for American distillers in Pennsylvania, Maryland, Illinois, and other states.
Mike brings up some really interesting points of view, many of which I understand and agree with completely. Some I disagree with, at least to the extent of my own knowledge. And there are quite a few that I feel raise some interesting questions that beg for more detail. I asked Mike if he would mind my bringing a few of these to the forum, in order to get discussions going and he graciously said that would be fine.
I hope these points are taken in the spirit in which I've written them. That is, as an attempt to provide conversational "sparks" to promote further participation -- and not just among us old regulars who already know Mike and everything there is know about bourbon history already. And who knows? Maybe Mike will pick up that spark from someone's response and add that viewpoint to his growing chapter.
EllenJ wrote:In addition (or perhaps as an extension) to all great information he provides here on BourbonEnthusiast, Mike Veach (BourbonV for y'all newbies) has been working (off and on, since he has a legitimate archivist job that requires most of his attention) for nearly three years now on an actual book, a bourbon history, to be published by the University Press of Kentucky. From time to time he sends me drafts of what he's adding. A few days ago I had the privelege of reading some of what he has to say about the repeal of Prohibition and the turmoil of re-inventing the entire beverage alcohol industry. Although Mike's overall focus is on bourbon, specifically Kentucky bourbon, what he expresses can be considered an appropriate microcosm for American distillers in Pennsylvania, Maryland, Illinois, and other states.
Mike brings up some really interesting points of view, many of which I understand and agree with completely. Some I disagree with, at least to the extent of my own knowledge. And there are quite a few that I feel raise some interesting questions that beg for more detail. I asked Mike if he would mind my bringing a few of these to the forum, in order to get discussions going and he graciously said that would be fine.
I hope these points are taken in the spirit in which I've written them. That is, as an attempt to provide conversational "sparks" to promote further participation -- and not just among us old regulars who already know Mike and everything there is know about bourbon history already. And who knows? Maybe Mike will pick up that spark from someone's response and add that viewpoint to his growing chapter.
EllenJ wrote:In addition (or perhaps as an extension) to all great information he provides here on BourbonEnthusiast, Mike Veach (BourbonV for y'all newbies) has been working (off and on, since he has a legitimate archivist job that requires most of his attention) for nearly three years now on an actual book, a bourbon history, to be published by the University Press of Kentucky. From time to time he sends me drafts of what he's adding. A few days ago I had the privelege of reading some of what he has to say about the repeal of Prohibition and the turmoil of re-inventing the entire beverage alcohol industry. Although Mike's overall focus is on bourbon, specifically Kentucky bourbon, what he expresses can be considered an appropriate microcosm for American distillers in Pennsylvania, Maryland, Illinois, and other states.
Mike brings up some really interesting points of view, many of which I understand and agree with completely. Some I disagree with, at least to the extent of my own knowledge. And there are quite a few that I feel raise some interesting questions that beg for more detail. I asked Mike if he would mind my bringing a few of these to the forum, in order to get discussions going and he graciously said that would be fine.
I hope these points are taken in the spirit in which I've written them. That is, as an attempt to provide conversational "sparks" to promote further participation -- and not just among us old regulars who already know Mike and everything there is know about bourbon history already. And who knows? Maybe Mike will pick up that spark from someone's response and add that viewpoint to his growing chapter.
EllenJ wrote:In addition (or perhaps as an extension) to all great information he provides here on BourbonEnthusiast, Mike Veach (BourbonV for y'all newbies) has been working (off and on, since he has a legitimate archivist job that requires most of his attention) for nearly three years now on an actual book, a bourbon history, to be published by the University Press of Kentucky. From time to time he sends me drafts of what he's adding. A few days ago I had the privelege of reading some of what he has to say about the repeal of Prohibition and the turmoil of re-inventing the entire beverage alcohol industry. Although Mike's overall focus is on bourbon, specifically Kentucky bourbon, what he expresses can be considered an appropriate microcosm for American distillers in Pennsylvania, Maryland, Illinois, and other states.
Mike brings up some really interesting points of view, many of which I understand and agree with completely. Some I disagree with, at least to the extent of my own knowledge. And there are quite a few that I feel raise some interesting questions that beg for more detail. I asked Mike if he would mind my bringing a few of these to the forum, in order to get discussions going and he graciously said that would be fine.
I hope these points are taken in the spirit in which I've written them. That is, as an attempt to provide conversational "sparks" to promote further participation -- and not just among us old regulars who already know Mike and everything there is know about bourbon history already. And who knows? Maybe Mike will pick up that spark from someone's response and add that viewpoint to his growing chapter.
bourbonv wrote:...in response to you thought about the industry changing tastes for profit instead of condumers changing tastes, there is an interesting document ... to Louis Rosenstiel right after the purchase of the Bernheim distillery ... telling Rosenstiel that the whiskey purchased with the distillery was heavier and made in the pre-prohibition style. Since people prefer a lighter tastes they recommend that Rosenstiel have the formula changed to make a lighter tasting whiskey. This document dates to 1937 and shows that at least Schenley was reacting to consumer tastes rather than trying to change consumer tastes.
bourbonv wrote:Now to answer John's question about women and the change in the taste. No John, I would not consider them a major factor
bourbonv wrote: ... Women were not the market ... The change was aimed at men because in the 1930s that was still considered THE whiskey market.
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