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Bourbon placement in novel

Unread postPosted: Mon Aug 12, 2013 8:09 am
by Birdo
I'm reading Lee Child's "Worth Dying For", a newer Jack Reacher novel. Early in the book, The Doctor drinks Jim Beam bourbon, and then some bad guys have Knob Creek. Later, they have Wild Turkey. I was wondering if the author gets $$$ for product placement in this very popular book series.

BTW, the Jack Reacher series is great.