1992 - Guiness changes name of Old Fitzgerald back to Stitzel-
Weller. (M Veach, 14/8/92).
cowdery wrote:.. .There never was a Stitzel-Weller brand of whiskey, and there was no interruption in the selling of Old Fitzgerald
EllenJ wrote: The distillery was the John E. Fitzgerald and I believe the brand was simply called "Jno. E. Fitzgerald", and not "Old" Fitzgerald. It was a premium product, marketed through only finer clubs, steamships, and railroads, and thus had a very topshelf reputation. Pappy Van Winkle liked to leave the impression that the S-W product was a continuation of that same whiskey, although it bore no relationship whatsoever, other than legal ownership of the brand. We have many examples of this same marketing decepti... uh, technique today....
angelshare wrote:Thanks, Chuck - the DSP is KY 16.
EllenJ wrote:Still, the general gist of it -- an insider who can have his pick of anything at the distillery personally chose THIS particular barrel as his favorite and we bottled the rest of the contents just for you -- still strikes me as just a bit suspect.
Users browsing this forum: No registered users and 2 guests