Templeton Rye Settles Suit over Labeling

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Templeton Rye Settles Suit over Labeling

Unread postby Roscoe » Sat Jul 25, 2015 6:20 pm

Templeton Rye, an Iowa-based whiskey maker, became the first casualty of the war on ambiguous labels Wednesday when it was accused of "deceptive marketing" for failing to disclose its product's origins, and further suggesting that it was made in small batches of a "Prohibition-era recipe." In reality, the brand has been buying seed bourbon from MPG Ingredients in Lawrenceburg, Indiana and passing it off as their own distillate.

The company will be removing some language from their labels and paying out a class-action lawsuit of between $3 and $6 per bottle after a Chicago man called them out. It sounds like bad business practice, and it is if you're judging by the three class-action lawsuits recently filed. But though Templeton made egregious errors, they're not the only company walking a fine line with their labeling.

Under a preliminary settlement announced Tuesday, anyone who has bought a bottle of Templeton Rye since 2006 is entitled to a refund of $3 per bottle, up to six bottles, if lacking proof of purchase. For anyone with proof of purchase, the refund is double: $6 per bottle, up to six bottles.

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Re: Templeton Rye Settles Suit over Labeling

Unread postby Squire » Sun Jul 26, 2015 9:51 am

I suppose the best outcome from this sort of thing is increased consumer awareness of these practices in general.
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