There is an excellent discusssion of the Seagram whisky making philosophy and the applied techniques in Michael Jackson's 1987 World Guide To Whisky. I wonder how much of what is described still exists, e.g., does Gimli, Manitoba (the surviving Seagram plant) distill the flavouring whiskies as well? My sense is it may not (hence the stories of straight whiskey being brought in from Kentucky to be blended with aged high proof whisky, but who knows.. ?). I looked again today in two flagship LCBO stores for the new whisky - it isn't there. I do not agree with that, I think it should be offered on its home turf before or at the same time as it is launched in other countries.
Gary