This is the timeline for a Canadian whisky brand that evolved out of an American rye brand. Schenley did this with Gibson and OFC so that there would be some name recognition for the new brands.
Gibson Canadian Heritage
1836 - John Gibson starts to distill whiskey at Gibsonton
Mills, Pa. (U D Archive, Uncataloged Document).
1853 - Gibson builds a larger distillery (U D Archive,
1891 - Henry C Gibson of Gibsonton, Pa., the son of John
Gibson, dies on Dec. 19, 1891. (Wine and Spirits
Bulletin, Louisville Public Library).
1900 - Advertisement in Wine and Spirit Bulletin list Moore &
Sinnott as "Proprietors and Successors to John Gibson's
Son & Co." (June 1, 1900, p.11).
o - Article in Wine and Spirit Bulletin about Gibson Pure
Rye states that they will produce for the year 1900
16,450 barrels and that they have been limiting their
production since 1894 (June 1, 1900, p.20).
1911 - The Mida's Criteria Financial Index list the Gibson
distillery as DSP 14, 23rd District, Pa. with their
offices in Philadelphia, Pa. with a capital value of
the company being AAAA (over $1,000,000.00).
1914 - Gibson Pure Rye trademark is filed on June 9, 1914,
(#97,533) with claim of use back to 1837 (U D Archive,
Gibson Trademark File).
1930 - Schenley acquires the Thompson - Gibson Distributing
Co. with "all brands, trademarks, trade names owned or
controlled by Thompson", including Gibson (U D Archive,
Gibson trademark File).
1933 - Schenley builds a new blending and bottling plant at
Alladin, Pa. (1933 Schenley Annual Report).
1945 - Schenley acquires the Quebec Distillers, Inc. and
changes the name to Canadian Schenley, Ltd. (U D
1950 - Schenley introduces a line of 8 year old whiskeys
including Gibson straight rye and bourbon (1950
Schenley Annual Report).
1953 - Growth of sales make building a new warehouse at
Valleyfield Distillery (1953 Schenley Annual Report).
"Our people live almost exclusively on whiskey" - E H Taylor, Jr. 25 April 1873